Veering away from the original script can sometimes be a dangerous thing to do when pitching a treatment, but in our case won us the 30-second cinema spot for the new Sony Ericsson W350i. McCann Erickson Worldwide wanted to clearly bring the message across that the W350i is both a phone and mp3 player in one.

We decided to create a contrast between the exterior of the Jukebox that is beautifully illustrated with warm natural patterns, tones, colours and iconography and the inside which is more minimalistic and hi-tech creating an unexpected surprise for the audience when pulling into the inner workings of the jukebox revealing the phones as the source of its music. For the sound design we turned to Sonos Studios in Cape Town.

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We are so stoked to announce the launch of our new video gallery in partnership with Ontwerp, featuring some amazing visual effects. Contact us for more information and we would love to prepare a full propsal for your video and broadcast requirements.